BRIEF_KK_001 · ISSUE 001 BRAINSTORMING
INITIALISING
KK
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00COVER 01ABOUT 02PROBLEM 03INSIGHT 04WORK 05SERVICES 06CONTACT
The Brief · Volume 001 · A Portfolio
FEATURING

Khaled Kanoon

aka KK
Strategist / Senior Account Director / AI Specialist
Khaled Kanoon — Strategist, Senior Account Director and AI Builder
KHALED KANOON / PORTRAIT Miami · 2019
— THE HEADLINE
"I don't want to change your perception. I want to recreate your imagination."
KK
ON THE WORK
Turn the page
Vimto Burger King Hershey's Barbican Afia UAE Government Media Office Vimto Texas Chicken JA Resorts Infiniti Sharjah Investment Authority Blue Rewards
Brand Strategy 360° Campaigns Creative Direction AI Architecture Content Pipelines Client Partnership Project Management Production Oversight Brand Strategy 360° Campaigns Creative Direction AI Architecture Content Pipelines Client Partnership Project Management Production Oversight
01
/About the Subject
Pg. 02
— i.

The challenge.

Brands are spending more and saying less. Agencies deliver decks, not decisions. Clients get managed, not partnered with. The gap between strategy and execution is where most work dies.

— ii.

The asset.

10+ years in agencies across every sector you can brief. 360° campaigns for Burger King, Afia, Vimto, Hershey's and the UAE Government Media Office, and a long list behind them. Award-winning work across MENA and globally. A senior account director who thinks like a strategist and ships like a producer.

— iii.

The approach.

Find the one true tension nobody has articulated. Write the brief that makes the work inevitable. Then build the systems, AI pipelines, automation, workflow, that let it scale without losing the soul.

Skydive action shot
001 / Everyone. Everywhere. All The Time Hong Kong
At a briefing, candid
002 / BEHIND THE SCENES DUBAI
On location, travel
003 / The Tension Berlin
02
/The Working Philosophy
Pg. 03
— ON THE WORK

An operating principle refined across 10+ years, multiple agencies, and every category from FMCG to government.

There are no norms.

What worked for one brand should not be copy-pasted onto another. Each brand carries its own tension, its own truth, its own story. Most agencies sell a formula. I find the one thing that is true about a brand, then I make it impossible to ignore. Strategy, client partnership, and execution in one seat. A brand can say or do anything, no matter how unexpected, as long as they can stand behind it, and someone is there to make sure it ships.

03
/The Core Truth
Pg. 04

A fear chaser by default.

I find what most people run from, and run towards it. Skydiver. Solo traveler. Photographer. Biker. Videographer. Surfer. Copywriter.

A jack of all trades is a master of none, but oftentimes better than a master of one

A mind that is chaotic and organised at once. A million things not related to each other, living in harmony, looking like a beautifully architected painting.

That's the instinct I bring to every brief. Why not?

— KK
Skydive freefall
ARCHIVE / 01 UAE
Local life travel moment
ARCHIVE / 02 Portugal
Portrait at work
ARCHIVE / 03 USA
04
/Selected Work
Pg. 05
— FOUR FEATURES

Briefs that landed.

04selected features
40+ brands across portfolio
Full archive on request
Burger King MENA campaign by Khaled Kanoon — social strategy and digital campaign
FEATURE / 01 MENA · QSR
— 01
QSR · F&B
REGIONAL · MENA

Burger King

When Two Kings Swap Thrones

SOCIAL STRATEGY · DIGITAL CAMPAIGN · REGIONAL LEAD
the flame-grilled one.
Vimto 360 campaign strategy by Khaled Kanoon — MENA regional lead
FEATURE / 02 MENA · 360°
— 02
FMCG · BEVERAGE
REGIONAL · MENA

Vimto

A cultural anchor, reimagined for a new generation of drinkers.

CAMPAIGN STRATEGY · 360° CAMPAIGN · REGIONAL LEAD
the legacy one.
Afia brand strategy and 360 campaign by Khaled Kanoon
FEATURE / 03 MENA · 360°
— 03
FMCG · FOOD
REGIONAL

Afia

A legacy brand boxed into one product. We gave it the whole kitchen.

BRAND STRATEGY · 360° CAMPAIGN · REGIONAL LEAD
my favourite.
UAE Government Media Office multi-platform campaign by Khaled Kanoon
FEATURE / 04 UAE · GLOBAL
— 04
GOVERNMENT
GLOBAL · UAE

UAE Govt. Media Office

A national narrative — told with the precision it deserved.

360° CAMPAIGN · MULTI-PLATFORM · PROJECT LEAD
global.
05
/In Service Of
Pg. 06
05
01 Discipline /
Strategic

Brand & Campaign Strategy

I find the one true thing at the core of your brand, then turn it into work the category cannot ignore.

  • Brand Positioning
  • Campaign Development
  • Messaging Frameworks
  • Creative Direction
Open details →
the thinking.
02 Discipline /
Executional

Project Management

Taking a campaign from brief to broadcast, on budget, on brand, on time. Agency discipline with the clarity of freelance.

  • Timeline & Budget
  • Cross-team Coordination
  • Production Oversight
  • Client Communication
Open details →
the doing.
03 Discipline /
Applied AI

AI Strategy & Builds

Not prompting. Building. From AI-powered brand platforms to end-to-end content pipelines, I architect the tools and show brands how to use them.

  • AI Product Architecture
  • Content Automation
  • Workflow Integration
  • Tool Prototyping
Open details →
the multiplier.
— Recognition Awards & Accolades
Dubai Lynx
Cannes Lions
The One Show
New York Festival
Clio
— The Ask

Bring the challenge. I'll bring everything else.

— Other Channels
☎+971 52 186 8271 inLinkedIn
— KK
KK ✕
Portfolio · 2026
KK -ish
Online
KK-ish:
Hey, I'm KK-ish. The fun-sized version of KK. How did you even land here?
scribbling
Not the real thing, but close